Research: Commercial Conventions and Codes

I have decided to do a commercial of the product Celsius Live Fit. celsius is an energy enhancer that works best while working out. In the commercials of the product the audience usually sees the actors and people taking part in physical activity such as yoga, football, weightlifting, working out in a gym, running and sports. 

• In the commercial they wear costumes like sports bras, tank tops, t-shirts, leggings, tennis shoes, and shorts. 
• the actors appearance in these commercials are usually fit, sweaty, and energized. 
• The props in these commercials usually consists of a celsius drink that the actor picks up and drinks out of. It also sometimes includes clothing with their brand logo printed on it. 
• the score through the commercials is usually calm at first then picks up when the actor takes a sip of celsius. the score makes the audience motivated. 
• In Celsius commercials they use high angles and low angles, to show athletes climbing stairs or lifting weights from an angle that better shows their actions. They also use close ups to show the sweat and their glistening skin from an exaggerated angle and to show the product up close. They also use wide shots to show that Celsius can be used when working out outside. 

• Conventions and Codes in Celsius commercials include the Celsius logo and the phrase live fit. This persuades people to drink celsius while working out. 
• In the commercial the props include of a celsius can the athlete picks up and drinks out of. It also sometimes includes branded clothes the actors/ athletes wear. the props are in the background of most scenes or the main prop in the scene. 
• The commercials sometimes include famous athletes to show that celsius is for everyone when working out.